Tuesday, August 16, 2016


Just kidding. No, Wonders of Life Eterna isn't reporting in Rio, as much as I wish I were. But in fact, I'm writing with regards to one particular advertisement posted in the lead up to the most global sporting event of the season. Right now we are listening to many records being broken, and many dreams realised, throughout the course of the Games. And along with the buzz, there is some advertising joy to come along with it.

Alas there is one little consequence I have to warn you before watching this: since the visuals appear very lifelike, anyone nauseous or prone to fainting from wounds: skip the video section. But those who are intrigued by the star organ: the heart, you will be in for a treat.

View on YouTube

But you see, I wondered for a while about how well they did the advertisement, which explained the symbiotic illustration of Visa's payment systems, and the heart of our athletes, being the most reliable system for life. I too wondered just how much effort went into making this advert, which was shown in theatres (oh wait, cinemas) in the British and Previous Kingdom areas (BREXIT! HISSSSSS!), almost five months before the time of the Games, and at the time of writing. Did they use an actual heart and camera to film the heartbeat? How come it looks so... lifelike? (And now that I've now exposed my raw squeamishness to the open, why have I become so soft and shaken by the euphoric chills from the advert that robbed me of such sleep?)

Of course there is a making-of! Judging by the article from Jodi Bares focusing on the advert, it took lots of innovation to render the heart and it's numerous structure inside. In fact, the studio responsible for the heart scenes actually had a medical division: Glassworks is in charge of Heartworks, which boasts the most accurate model of the heart ever in the virtual realm. The rendering was highly detailed, at 12K (about three times the normal 4K cinema resolution), and for all that is good and holy, there is a lot more to the advert as well, especially in the crowd scenes.

This is all I am going to say for now, as soon as I try to regain my bearings. Of course, anyone who would like to write to WOL4EVA is welcome to send a comment expressing interest; whether it's about memories or which exhibits you would like to see in the pavilion, or some other interesting similar exhibits you have found outside Wonders, let me know!

Tuesday, June 14, 2016

For Orlando...

The events of June 11 in recent days have shocked the city of Orlando, and the whole world in turn. Fourth nine souls have been lost in the terror massacre, and what officials confirm, a hate crime. But if there is one force that can help heal a wound from hurt, it is solidarity. Numerous people, gay or straight and anyone in between, now standing in solidarity for the fourth nine souls taken too soon, even less than a year after same-sex marriage was approved nationwide on June 26th last year.

And as Wonders of Life Eterna knows, solidarity is genetic. Together we will be a step stronger.


Saturday, May 14, 2016

A Personal Reflection After Absence...

It's been a surprising long time, and the progress of life and health has surprisingly steadied on so much. But you see, there are many things going on that have inadvertently wedged into Wonders of Life Eterna's blogging progress so far. So, consider this to be a 'welcome back' post.

Sure I haven't updated on the Operation: Imagineer sections and Attractions Toolkits as much as I wished to so far. But there is one major aspect of life and health that has brought to my attention, and definitely which will be considered an issue of its own as well.

Come to think of it, in today's day and age, we are bombarded with advertisements and announcements themed on the many aspects of living: the best foods to eat, the right medications, how to exercise and when, what diseases we need to battle against, and so on. Even Wonders of Life Eterna had a blog, still running, titled HELP, dedicated to said announcements as well. But I would like to share you one in particular, that not only shook me to the core... It would too.

And yes, I hid it under the jump, because if it made my skin crawl, it would too. Careful.

Saturday, October 10, 2015

Anatomical Advert of the Moment - Males Know This...

YAWWWN! It's good to come out of the most awkward hibernation period for this blog, and judging from the steady traffic for the blog's latest post (focusing on how to immortalise Inside Out somewhere in the Wonders of Life pavilion), it's still pretty much business as usual for Wonders of Life Eterna. But so far, funny things – especially in public service announcements and advertisements, some teeming with anatomical references of interest (and humour!) – have all been happening since our unexpected hiatus. But a word of warning to some readers: you may need another crash course in the Making of Me before you step further into this course.

Monday, July 27, 2015

Clear! #ZAP

Due to unforeseen shifts in priorities, Wonders of Life Eterna wishes to assure its readers that there will be new content to arrive soon.

Just as soon as we try to get whoever it was hitchhiking from our upcoming Footsteps article to keep its nose out of the blog archives.

Emphasis on the nose intended.

That is all.